How to connect zoominfo to salesforce ! Easiest Method

In the fast-paced world of selling and promoting, knowing your stuff and handling customer relationships effectively are key to success. Two powerful tools that help with these are ZoomInfo and Salesforce. These tools have changed the game for how sales and marketing teams gather info, talk to potential customers, and grow their businesses.

In this article, we’ll dig into what ZoomInfo and Salesforce are, explain why they matter in sales and marketing, and mainly show you how to put ZoomInfo together with Salesforce. By the end of this article, you’ll understand how this pairing works and the great advantages it brings to your sales and marketing work.

Getting to Know ZoomInfo and Salesforce:

ZoomInfo: Think of ZoomInfo as a powerful platform that gives sales and marketing folks accurate and up-to-date info about companies and people. It pulls data from different places like websites, social media, and news, and creates detailed profiles of possible leads and customers. This bunch of useful insights helps teams figure out the best customers, make their communication better, and make smart decisions.

Salesforce: Now, picture Salesforce as a top-notch software that helps businesses manage their connections with customers and potential clients. It’s like a hub where you keep customer info, track possible sales, manage how deals are progressing, and see how things are going. By making teamwork easier and smoothing out processes, Salesforce boosts how happy customers are and how much money comes in.


Before you can connect ZoomInfo to Salesforce, there are a few things you’ll need to have in place. Don’t worry, these are like the building blocks for making the integration work smoothly.

  1. ZoomInfo Account: First and foremost, you’ll need to have an account on ZoomInfo. This is where you get all the helpful information about companies and people.
  2. Salesforce Account: Likewise, you’ll need an account on Salesforce. Think of it as your control center for managing customer interactions and sales.
  3. API Key from ZoomInfo: Now, this might sound a bit techy, but it’s not that complicated. An API key is like a special code that lets ZoomInfo and Salesforce talk to each other. It’s what makes the magic happen. You need this key to give permission for the integration to work.

Getting Your API Key from ZoomInfo:

Getting an API key might sound tricky, but it’s actually pretty simple. Here’s how you do it:

  1. Log In to ZoomInfo: Go to your ZoomInfo account and log in. Make sure you’re using the right credentials.
  2. Navigate to Settings: Look around for the “Settings” section. It’s usually in the top right corner or somewhere easy to spot.
  3. Find API Access: In the settings, there should be a part about “API Access” or something like that. Click on it.
  4. Generate New API Key: Now, this is where you create the special key. There should be an option to generate a new API key. Click on that.
  5. Copy the Key: Once you’ve generated the key, it’ll show up on the screen. It might look like a bunch of letters and numbers. Just copy that key.
  6. Keep It Safe: Treat this key like a secret code. Don’t share it with anyone who shouldn’t be messing with your ZoomInfo stuff.

So, that’s it! Now you’ve got your API key from ZoomInfo. This key is what you’ll need to connect ZoomInfo with Salesforce. It’s like the key to the door that lets the two platforms work together smoothly.

Steps to Set Up ZoomInfo to Salesforce

Integrating ZoomInfo with Salesforce might sound complex, but fear not! We’ll walk you through it step by step. There are a couple of ways to do it, so let’s dive in:

Using the Native Integration:

  1. Log In to ZoomInfo and Salesforce:
  • Open your ZoomInfo account and Salesforce account in separate tabs. Make sure you’re logged in.
  1. Access ZoomInfo’s Integration Section:
  • In your ZoomInfo account, look for the integration settings. Usually, it’s in the account settings or integrations section.
  1. Choose Salesforce as the Destination:
  • Inside the integration settings, pick Salesforce as your destination. It’s like telling ZoomInfo where you want your data to go.
  1. Connect to Salesforce:
  • Follow the prompts to connect your ZoomInfo account to your Salesforce account. This usually involves granting permissions.
  1. Map Your Data:
  • ZoomInfo might ask you to map your data fields to Salesforce fields. It’s like making sure all your data fits neatly in the right boxes.
  1. Configure Sync Settings:
  • Decide how often you want data to sync between ZoomInfo and Salesforce. Choose a frequency that works for you – daily, weekly, or in real-time.
  1. Test and Finalize:
  • Some integrations let you run a test before the final setup. Give it a go to make sure everything’s working smoothly. Once you’re satisfied, finalize the setup.

Using a Third-Party Tool like Zapier or Workato:

  1. Create Accounts and Log In:
  • Sign up for accounts on both Zapier (or Workato) and ZoomInfo if you haven’t already. Log in to both.
  1. Start a New Workflow (Zap):
  • In Zapier, start a new “Zap” – that’s their lingo for a workflow.
  1. Choose ZoomInfo as the Trigger App:
  • Pick ZoomInfo as the starting point for your workflow. Select the trigger event – it’s like the action that kicks off the integration.
  1. Connect ZoomInfo:
  • Follow the steps to connect your ZoomInfo account to Zapier. This usually involves giving Zapier permission.
  1. Choose Salesforce as the Action App:
  • Next, select Salesforce as the app where you want to take action based on ZoomInfo triggers.
  1. Map and Configure:
  • Zapier will guide you to map ZoomInfo data to Salesforce actions. It’s like telling Zapier what to do when a certain event happens in ZoomInfo.
  1. Test and Activate:
  • Run a test to see if your Zap works as expected. If everything’s good, activate the Zap to start the integration.

Key Features of ZoomInfo:

zoominfo to salesforce

Detailed Business Info:

  • Comprehensive data collection from various sources like websites and news articles.
  • Provides insights into company operations, size, and employees.

Contacts Galore:

  • Extensive list of company contacts with specific roles.
  • Direct contact details for streamlined outreach.

Finding Leads:

  • Efficient lead generation tailored to your offerings.
  • Eliminates the guesswork in identifying potential customers.

Reaching Out:

  • Integrated tools for initiating conversations.
  • Multiple communication channels, including email and phone.

Teamwork Friendly:

  • Collaborative features ensuring team alignment.
  • Centralized information access for all team members.

Connecting with Other Tools:

  • Seamless integration with various software tools.
  • Acts as a bridge between different software platforms.

Learning from Trends:

  • Market trend analysis for informed decision-making.
  • Insights into potential customer interests.

Seeing Who’s Interested:

  • Identifies companies showing interest in your offerings.
  • Alerts when companies engage with your brand.

Smart Insights:

  • Data-driven insights for strategic planning.
  • Helps in making informed market decisions.

So, that’s ZoomInfo in a nutshell. It’s like a tool that makes finding customers and understanding your market way easier. It’s like having a helpful friend who knows all the right people and all the latest news.

Key Features of Salesforce:

zoominfo to salesforce

Picture Salesforce as your superhero sidekick for business. It’s like having a super-smart assistant that helps you keep track of your customers, make more sales, and spread the word about your awesome stuff. Here’s what makes it so great:

  • Friend of Customers:
    • Acts as a comprehensive memory bank for customer details.
    • Efficiently tracks customer preferences and interactions.
  • Sales Superpower:
    • Streamlines the entire sales process.
    • Monitors potential leads, deals in progress, and follow-ups.
  • Marketing Magic:
    • Amplifies marketing messages.
    • Facilitates planning and execution of marketing campaigns.
  • Cloudy Goodness:
    • Cloud-based storage for business data.
    • Accessible business tools on-the-go.
  • Fit for Everyone:
    • Versatile tools suitable for businesses of all sizes.
    • Comprehensive toolbox for sales, marketing, and customer service.
  • Make It Your Own:
    • Customizable to cater to specific business needs.
    • Offers a tailored experience for optimal efficiency.
  • Easy Automation:
    • Automates routine and repetitive tasks.
    • Allows focus on more strategic operations.
  • Team Player:
    • Enhances team collaboration and alignment.
    • Centralized information for seamless teamwork.
  • Friends with Other Tools:
    • Integrates seamlessly with various business software.
    • Ensures smooth interoperability between different platforms.

So, that’s Salesforce in a nutshell. It’s like your business’s secret weapon that helps you manage customers, sell like a champ, and keep things running smoothly.

Importance of ZoomInfo Salesforce Integration:

Think of the ZoomInfo and Salesforce integration as the ultimate team-up for your sales and marketing efforts. It’s like combining your favourite tools to create something even more awesome. Here’s why this combo is a game-changer:

  1. Better Info, Better Results
  2. No More Tedious Work
  3. Supercharge Your Selling
  4. Less Guesswork, More Success
  5. Team Harmony
  6. Seamless Updates
  7. Less Stress, More Success

So, whether you’re a sales wizard or a marketing maestro, the ZoomInfo Salesforce integration is like a turbo boost for your efforts. It’s all about making your work easier, smarter, and way more successful.

Tips and Best Practices:

  • Sync Frequency: Choose a sync frequency that matches your needs. Real-time sync is great for up-to-the-minute data, but daily might be sufficient for others.
  • Field Selection: Be selective about the fields you sync. Not all data needs to be transferred. Choose the ones that matter most for your goals.
  • Dealing with Duplicates: Set up rules for handling duplicate data. You don’t want multiple entries causing confusion.
  • Test and Monitor: Regularly check the integration to ensure it’s working smoothly. Test it with sample data before going live.
  • Stay Compliant: Make sure you’re following data protection laws and privacy regulations while integrating and transferring data.

So, that’s how you connect ZoomInfo to Salesforce using the native integration or tools like Zapier or Workato. With a bit of setup, you’ll have a smooth flow of data between these platforms, making your work even more efficient!

Benefits of ZoomInfo Salesforce Integration

Integrating ZoomInfo with Salesforce offers a myriad of advantages that can significantly enhance business operations:

  • Enhanced Data Accuracy: By merging ZoomInfo’s vast database with Salesforce, businesses can ensure that the data on their prospects and customers is not only accurate but also comprehensive. This reduces the chances of errors and ensures that sales and marketing teams are working with the most up-to-date information.
  • Efficiency and Time-saving: The integration automates the data synchronization process, eliminating the need for manual data entry or updates. This not only saves valuable time but also ensures that resources are utilized more effectively.
  • Elevated Sales Performance: With the insights derived from ZoomInfo’s data, sales teams can tailor their strategies more effectively, leading to improved conversion rates. The rich data from ZoomInfo provides a deeper understanding of prospects, enabling more personalized and effective outreach.


In this guide, we delved deep into the process of integrating ZoomInfo with Salesforce and the multitude of benefits it brings. The primary goal is to empower businesses to make more informed decisions, streamline their operations, and ultimately drive sales by leveraging the combined power of ZoomInfo and Salesforce.

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